SiteWise
Search visibility, end to end

Generative engine optimization for websites that need to rank and get cited.

Built to rank in Google. Built to show up in ChatGPT, Perplexity, and AI search. A website that shows up in both, on the same build.
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Quick Answer

What is generative engine optimization for websites?

Generative engine optimization (GEO) is the practice of structuring a website so AI search engines (ChatGPT, Perplexity, Google AI Overview) can extract and cite its content. It complements SEO by adding structured FAQ schema, Quick Answer blocks, declarative direct-answer copy, and JSON-LD that AI engines parse. SiteWise builds GEO into every website by default and offers ongoing GEO maintenance as a separate retainer.

Why now

Search is no longer one channel.

The queries that used to land on Google's first page are increasingly answered inside AI engines. Buyers ask ChatGPT for vendor shortlists. Researchers run product comparisons in Perplexity. Operators check facts against Google AI Overview before they click anything.
A website not built for AI extraction is invisible in those answers. The page can rank fine on Google and still never be cited by an AI engine, because the structures that AI engines prefer (FAQ schema, Quick Answer blocks, declarative direct-answer copy) are not the structures that traditional SEO content pipelines produce.
The window to be a first mover here is short. Most agencies have not adapted. Most websites have not adapted. The sites built with GEO in mind right now are the ones AI engines will train on going forward.

AI search is where the next decade of organic discovery is happening. Most agencies are not ready.

What is included

SEO and GEO are not the same thing. We do both, on purpose.

Two columns. Two parallel deliverable lists. Both run on every site.
SEO

Search engine optimization

Real strategic SEO, not template meta-tag automation. The pipeline produces a site built around the search intent that converts.

  • Real keyword research, mapped to search intent and conversion stage
  • On-page SEO: titles, meta, headings, internal links, image semantics
  • Technical SEO: schema markup, sitemap, robots, page speed, security headers
  • Conversion-focused content architecture, not stuffed paragraphs
  • Site structure tuned to the SERP your client actually competes in
GEO

Generative engine optimization

Built into the site at the build phase, not bolted on after launch. Every relevant page is structured for AI extraction.

  • Structured FAQ schema on every relevant page
  • Quick Answer blocks at the top of service and pillar pages
  • Declarative, citable copy patterns AI engines prefer to extract
  • Third-party citation strategy and authority surfacing
  • Full JSON-LD: Organization, Service, FAQPage, Article, HowTo, BreadcrumbList
Built differently

Your expertise, surfaced. Not generic AI.

Generic AI blog content does not rank, and AI engines have started to discount it in their citations. Pages that read like a thousand other pages get treated as a thousand other pages.
Our proprietary blog content tool takes a different path. It runs a structured interview with people on your client's team, surfaces the specific operational expertise that lives in their heads, and formats the result as direct-answer Q&A content optimized for both Google ranking and AI citation. The tool does not invent expertise. It extracts it.
The output reads like a real industry operator wrote it, because a real operator did. It just had help structuring the answer for both search engines and AI engines.
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Two delivery models

Built into every site. Extended through a separate retainer.

The site ships with the foundations. The retainer is what scales them into ongoing growth. You can take the build alone, or pair it with monthly work.
Built into every site

Foundations, included

Every site we build ships with the SEO and GEO scaffolding done. No upcharge. No add-on package. The website goes live with the structures already in place.

  • Title tags, meta descriptions, and OpenGraph wired per page
  • FAQPage and Service JSON-LD on every relevant page
  • Quick Answer blocks above hero on service and pillar pages
  • Internal linking architecture and breadcrumb schema
Included on every build
Ongoing retainer

Growth, monthly

Post-launch, the retainer turns the foundations into compounding organic growth. Real publishing cadence, real citation work, real ranking management.

  • Monthly blog posting via the proprietary interview-driven tool
  • Backlink and citation strategy, executed not just recommended
  • Ranking and AI-citation monitoring with monthly reporting
  • Content updates, new pages, and topical cluster expansion

Retainer pricing is volume-based. See pricing or book a call for your tier.

Common questions

Five questions. Five direct answers.

  • AI search engines extract answers from clearly structured, declaratively written pages. The fastest way to show up is to add FAQ schema to your service pages, put a Quick Answer block at the top of each pillar page, write copy in direct-answer form rather than marketing prose, and wire JSON-LD (Organization, Service, FAQPage, Article) so AI engines can parse your authority. SiteWise builds all of this into every website by default.

Search visibility built into the website. Not bolted on later.

One call. We can scope the build, the retainer, or both.
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See white-label details

30-minute call. No hard sell.