Writing

How to sell websites you do not build.

Notes on AI-powered web development, agency efficiency, and where SEO is going.
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What we write about

Four threads, all of them things you will have to explain to a client.

Each one links through to the page where that thinking is already in production.

GEO and AI search

What generative engine optimization is, why it matters, and how a site earns citations from AI answer engines without breaking classic SEO.

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Agency efficiency

The speed math behind a two-week build, and what changes when AI is wielded by an operator instead of running on autopilot.

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AI vs. traditional web development

Where AI helps, where it fails, and what the right division of labor looks like in 2026 when an agency ships under its own name.

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